Top 5 Social Apps Performance in Ireland Q2 2023

In Q2 2023, the top social apps in Ireland, namely TikTok, Facebook, Instagram, X, and Reddit, exhibited diverse trends in weekly downloads, revenue, and active users. This data, provided by Sensor Tower, offers insight into the digital landscape of social media in Ireland.

TikTok from TikTok Pte. Ltd. experienced a steady increase in weekly revenue, peaking at approximately $71K in the final week of June. Weekly downloads fluctuated, reaching a high of around 10K in mid-April but ending the quarter at about 7.9K. Active users saw a consistent rise, growing from 1.36M to 1.44M throughout the quarter.

Facebook by Meta Platforms, Inc. showed modest revenue growth, with weekly figures ranging between $3.2K and $4K. Downloads saw a gradual decline from 6.5K to 5K by the end of June. Active users remained relatively stable, slightly decreasing from 1.84M to 1.81M.

Instagram reported weekly revenue increases, starting at $1.1K and ending at $1.6K. Download numbers showed minor fluctuations, maintaining an average of around 6K throughout the quarter. Active users exhibited a slight decline from 1.38M to 1.37M, with a brief peak in early May.

X from X Corp. saw varied revenue, peaking at $3.6K in early April and ending at $2.7K. Downloads showed an upward trend mid-quarter, reaching about 5.6K in early May, but later settled at around 3.3K. Active users remained stable, fluctuating slightly around the 550K mark.

Reddit demonstrated a unique revenue spike of $9.6K in mid-April, while other weeks remained below $1K. Downloads peaked at 5.5K in mid-June, with a general average of around 3K. Active users steadily increased from 220K to 237K by the end of June.

For more detailed insights and data, visit Sensor Tower.